Did Colourpop Sue Kylie? – Celebrity
As stated above, Colourpop and KYLIE Cosmetics are subsidiary companies of Seed Beauty, their parent company. Often times it is too costly for labs to create multiple formulas so they will sell slightly different versions to other cosmetic companies with the biggest difference being the fragrance used.
Unfortunately, the good vibes between Jenner and ColourPop soured sometime between 2016 and 2020, because their parent company SEED Beauty filed a lawsuit following the sale of Jenner’s company. The action was confusing to quite a few people, but it’s pretty easy to understand once you know the details (via Forbes ).
Of the Kardashian-Jenner family, Kylie Jenner is one one the most (if not the most) talked about. In case you weren’t aware, Kylie Jenner has recently become a billionaire and it is all (mostly) thanks to her cosmetics brand, KYLIE Cosmetics. It’s hard to believe that with so many products on the market, there isn’t so overlap in brands.
When looking into KYLIE Cosmetics, it was found that the brand is a subsidiary of Seed Beauty which also runs Colourpop, Fourth Ray Beauty — a sister skin-care brand to Colourpop, and KKW Beauty — a literal sister brand to KYLIE Cosmetics.
Who sued Kylie Jenner?
SEED Beauty sued Kylie Jenner in 2020. Unfortunately, the good vibes between Jenner and ColourPop soured sometime between 2016 and 2020, because their parent company SEED Beauty filed a lawsuit following the sale of Jenner’s company.
Two of the documentary’s participants, known simply as Resh and Queenie, voiced their concerns over the brand and its platform.
Darker skinned girls like myself, grow up perming their lovely, natural afros because they want the soft silky hair that barbies and lighter skinned people are praised for having .”. ColourPop ended up apologizing and renaming the shades to “Point Dume,” “Bloom,” and “Platonic” (via Cosmetics Business ).
ColourPop Cosmetics has stirred up a lot of drama in a short period of time. While ColourPop has escalated and likely reaped enormous profits in only a handful of years, it’s also seen its fair share of controversy and drama. In 2016, fans of the brand were outraged after the release of the company’s Sculpting Stix.
Many people are confused about how the company is able to keep its prices low but still produce quality makeup, and it turns out that “digital-first business model” is exactly the way. As a commenter on Reddit explained, the company can charge low prices and still net big returns because its business is exclusively online. When there aren’t brick and mortar stores (and all the extra expenses accrued) to worry about, it’s pretty easy.
After Resh noted that ColourPop is the “internet’s most popular beauty brand ,” Queenie expressed her own concern: “I really hope it isn’t tightly controlled by PR.”. As they quickly found out, the brand is, in fact, tightly controlled by PR.
ColourPop Cosmetics is definitely appealing, especially to millennials and Generation Z. The company offers a multitude of affordable products, all of which are cruelty-free and designed around whatever trends have been catapulted to the top of the list by social media users, while also still retaining an “anyone can do this” appeal (via Elle ).
ADVERTISEMENT
